Beauty Industry

Inter Parfums Signs Licensing Deal with Roberto Cavalli

Inter Parfums Italia will manage the Cavalli fragrance business.

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By: Marie Redding

Senior Editor


Inter Parfums has secured an exclusive fragrance license for the Roberto Cavalli brand. The agreement, announced today, is effective as of July 6, 2023.

Interparfums Italia, the Company’s wholly owned subsidiary based in Florence, will manage the Cavalli fragrance business. Cavalli fragrances are distributed globally, with a concentration in Europe, the Middle East and the United States.

Jean Madar, Chairman and Chief Executive Officer of Inter Parfums, Inc. notes, “We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omni-channel reach, strengthening visibility and improve shelf space. Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025. It is natural that the Cavalli brand be based in Italy utilizing our Florence resources, staff and infrastructure, which will be a long-term competitive advantage.”

Roberto Cavalli fragrances debuted in 2002 introducing the first of a series of successful initiatives under the Roberto Cavalli and Just Cavalli brands. Roberto Cavalli scents are sophisticated and luxurious, while Just Cavalli fragrances are designed to appeal to contemporary, urban customers “that are young or young at heart,” the company says.

In addition to the two core lines the house launched the Roberto Cavalli Gold Collection, an ultra-premium fragrance collection, in 2014. 

Roberto Cavalli is a globally recognized Italian luxury lifestyle brand that began in 1970. It includes apparel for women, men and children, fashion accessories, home collections, and fragrances.

Sergio Azzolari, Chief Executive Officer of Roberto Cavalli, comments, “We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business. Fragrances and beauty are an important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner. Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business. Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business combining commitment, focus and innovation.”

Inter Parfums’ brands include Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna Karan, DKNY, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, MCM, Moncler, Montblanc, Oscar de la Renta, Roberto Cavalli, S.T. Dupont, Ungaro, and Van Cleef & Arpels. The company is also the registered owner of several trademarks including Lanvin and Rochas.

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